Not a coach.
Not a tech VA.
Your tech strategist.
I'm Georgie, the tech strategist behind Sort Your Tech Out. I build powerful, strategic businesses for female business owners using GoHighLevel and AI, and I explain every bit of it in plain English. The point isn't that I understand your business. It's that you do.
Three different jobs. One throughline: making sense of things that feel overwhelming.
Teaching, for ten years
A decade of explaining complicated things until they clicked, to people who'd already decided they wouldn't get it.
Six years building websites for female founders
Learning how women actually want to run their businesses, and where the tech kept getting in the way.
Then Sort Your Tech Out, properly
Not websites on their own any more. The whole system behind the business, built on GoHighLevel, with AI doing the work that used to need you.
Tech is just the latest thing I've found people need translating, not talking down to.
You didn't start your business to become a software expert.
Most female founders don't have a tech problem. They have a systems problem dressed up as a tech problem. You started your business to do the thing you're actually good at. Somewhere along the way your website, your funnels, your automations and your sales system stopped being something you built, and started being something you're scared to touch.
I don't think that's a personal failing. I think it's what happens when nobody ever explains it properly.
Three stages, every time
ClarityWe start by working out what's actually going on. No jargon, no judgement, and a plain English plan you can act on whether we work together or not.
CapabilityWe build it and explain it together, never one then the other. You end up understanding what's been built, not just what it does.
CommunityOnce it's built you're not on your own with it. Ongoing support and a room of other business owners doing the same thing keep it from unravelling the moment we step back.
And a real teamI work alongside my own GoHighLevel developer, so you get strategy and proper technical delivery, not one person stretched across both.
What I'm not
I'm not a business coach
I won't tell you how to run your business. That's not my job and it's not my expertise.
I'm not a tech VA
I'm not here to quietly do tasks in the background while you stay in the dark about how any of it works.
I'm a tech strategist
My job is to make sure the technology running your business actually makes sense to you, so you can grow it without waiting on anyone. GoHighLevel is the platform. AI does the work that used to land on your desk.
“When it comes to the tech side of running an online business, Georgie really knows her stuff. She has a wonderful duality about her: no BS and incredibly knowledgeable, whilst also being warm, kind and approachable. If you need tech support, Georgie is absolutely your woman.”
Enfys Maloney
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